Every engagement is scoped to the problem, not to a template. These ranges reflect real engagements we've delivered — what's included, who it's for, and how to know which tier fits.
Scope, timeline, and team size — the three variables that move every estimate. We quote fixed fees per phase, with a written change-order process if scope changes.
No hourly clocks. You know what you're paying before the phase begins.
50% to lock the calendar, 25% at mid-phase approval, 25% at ship.
Scope creeps? We stop and quote the delta. No silent overruns.
For the right mission-aligned projects, we'll consider blended terms.
Refreshes for quick wins. Sprints for clarity. Systems for rebuilding. Site builds for owning your highest-leverage hire. Flagships for whole-company launches.
A focused one-week refresh for small businesses who need the Kanonu look without the full strategy build. Designed for operators whose company is real and growing but whose brand still looks like year-one DIY work.
Local operators, clinics, realtors, small professional services, and early-stage founders who need a polished, consistent look — fast — without committing to a full brand build yet.
A tight, professional brand kit you can run on today. A natural entry point if you want to graduate into a Brand Sprint or Brand System later.
A focused positioning + identity intensive for founders who need clarity fast. Best used when you already know you're growing — you just need the story sharpened before the next big moment.
Founders pre-raise, pre-pivot, or pre-launch who need to land the story before a big meeting, investor deck, or website build. Also ideal as the input to a site or app engagement.
A decision-ready brief every writer, designer, and seller on your team can run on.
The full identity engagement. Strategy + verbal + visual + launch — a complete operating system for the brand, documented and ready to scale.
Teams whose current brand is holding them back — outdated, inconsistent, or mis-positioned for where the company is going. Especially valuable for companies 3–10 years old who've outgrown the DIY brand from year one.
A durable brand operating system. Hiring, pricing, messaging, and design all downstream of one coherent idea.
A marketing site or platform designed and built end-to-end. Modern static stack, headless CMS, analytics wired up, fully accessible, launched on infrastructure you own.
Teams whose existing site under-sells the work. Operators raising or hiring who need the site to hold up under scrutiny. Regional firms ready to look national.
A site your team can edit, your buyers can trust, and your future self can extend. You own everything.
Brand + Web + Launch campaign in one coordinated engagement. For founders launching or re-launching a whole company — the fastest path from "big moment" to "real system."
Whole-company launches, rebrands with a product angle, or companies graduating from "scrappy" to "serious" with a coordinated moment. This is the tier for a new chapter.
One system. One launch. One story — across brand and marketing. Built to compound from day one.
Match the problem to the tier. If you don't see your shape, write us — we scope custom engagements too.
The same tier shape can be a $24k engagement for an eight-page identity or a $42k engagement for an identity plus full collateral + motion system + investor materials. The range reflects real scope differences. You'll get a single fixed fee after the discovery call.
50% to lock the calendar, 25% at mid-phase approval, 25% at ship. Everything is on a written SOW.
Sometimes, starting at the Identity Refresh or Brand Sprint tier. We're conservative about taking on pre-revenue companies for larger engagements — the best outcome for both sides is usually a smaller, focused first project.
Very occasionally, for mission-aligned companies where we want skin in the game. It's never a substitute for cash on the full engagement — it's a meaningful blend at most.
We run 3–5 active engagements at a time. Lead time for a new project is typically 3–6 weeks. For urgent starts, ask — we sometimes have a slot.
We'll tell you, and where relevant we'll refer you to a trusted studio that does. The fastest way to earn trust is to not take work we shouldn't.
